Effective graphic design has a key role in every successful business, brand, company, loyal customer, or product. Design is the first thing a visitor sees. A great design can stop the scroll and can convert the visitor into a loyal customer. Design plays the role of a first impression. If your product has a fantastic, eye-catching design, then visitors will stop scrolling and will click.
Design is not only graphic design but physiology. Every graphics designer can’t draw and create designs to catch the eye. But when designing a product or any brand identity, you need to conduct detailed research for pros and cons, ups and down. The design and target the right audience.
The design doesn’t mean designing something good, nice, or clean. If the design doesn’t have the power to solve the problem, your design is useless.
A good design organizes information to help deliver a message in the most impactful way possible. When you combine the right image, well-written headline, and professionally executed in a well-established package, then BOOM! The message hits its target.
If you already have a great design, then what?
I believe that printing the design on the right material and with the correct dimensions is very important. Print design is an excellent way to reach new markets, build brand recognition and create brand awareness. Marketing is about communicating with your target audience. When your print design captures the brand identity of your business, it will make a lasting impression on clients and help you to be easily recognizable.
Sometimes, your product doesn’t catch an eye while you designed it well. There are printing mistakes. Either your design is printed on low resolution, stretched, with no bleed or margin, wrong colors, poor readability, or layout. Focus on printing and avoid printing mistakes.